Aires de Río / Habitat Prime
Promotional web presence for a residential development in Santiago del Estero: narrative site, interactive area map, floor plans, downloadable technical PDFs, lead capture, and admin tooling—live at airesderio.com, built with SvelteKit.
Summary
Infomerx engineered the public website and lead experience for Aires de Río, a residential development in Santiago del Estero, Argentina. The live marketing site is airesderio.com. Visitors get a clear story of the project, strong visuals, an interactive map of the area, apartment floor plans, downloadable technical material, and contact paths that feed a structured lead pipeline—including options aligned with how the sales team already works (such as WhatsApp-oriented flows where configured).
Visual production for the campaign drew on in-house photogrammetry and archviz: existing coverage of central Santiago del Estero, additional capture for the site, and a horizon panorama to complete distant urban context—so paid creative and the web experience share the same spatial grounding.
Desktop
Mobile
Technical notes
Built with SvelteKit 2, Svelte 5 (runes), and TypeScript, deployed as a Node.js server (PM2 on Linode, Nginx reverse proxy) so server routes can handle forms, email, token-gated PDFs, and a small admin surface. Architecture decisions are captured in written specs and diagrams maintained with the delivery so handoffs and later refactors stay anchored—not only in code.
Challenge
The project needed more than a static brochure: differentiated positioning, credible local context, technical depth buyers expect (plans and fichas), and reliable capture of interest so marketing turns into real conversations—not a generic template that would later fight custom map behavior, document delivery, and internal workflows.
Technical notes
The product needs both rich client-side presentation (map, carousels, media) and server routes for forms, email, and gated PDFs—so deploy and performance stay first-class concerns alongside marketing polish.
Approach
Infomerx treated the site as a product: iterative releases, documented architecture, and explicit trade-offs between simple edge hosting and a Node-backed stack where transactional email, secure downloads, and an admin layer must live next to the marketing experience.
Technical notes
Delivery follows conventional commits and ticket-style specs, with automated checks (Vitest, ESLint, Prettier, svelte-check) keeping refactors and UI churn safe as the surface grows.
Delivered scope
Marketing narrative — Landing sections (hero, positioning, equipment lines, floor plans) tuned for clarity and motion without sacrificing perceived performance.
Location intelligence — Map-centric exploration of nearby places and services, with gallery-style discovery where it helps buyers picture daily life.
Documents — Unified PDF story (technical sheet / planos) with token-gated access where appropriate so downloads stay intentional and measurable.
Leads — Validated public forms, transactional email aligned with brand, optional WhatsApp-oriented paths, and an admin area to review, edit, flag, and bulk-manage leads, with database backup and restore hooks for operational safety.
Photogrammetry and site archviz — In-house capture supported website and campaign visuals:
- Existing city coverage — Large sections of downtown Santiago were already available from prior scans of Santiago del Estero.
- Project-specific capture — 16 additional hectares were scanned to support website archviz for Aires de Río.
- Horizon completion — A horizon panorama was produced to complete distant urbanization where the scene needed believable depth beyond the immediate development.
Archviz-aligned motion — Web animation and pacing tuned to the same photogrammetry-derived visual language used in paid media, so the landing experience continues the ad story instead of fighting it.
Technical notes
Capture products were processed into meshes and panoramas, then delivered through the site’s image pipelines (WebP, srcset, hero media) within performance budgets—not as a separate viz handoff disconnected from the SvelteKit front end.
Stack highlights include Vite 6, Vitest, ESLint / Prettier, svelte-check, Drizzle, image pipelines (WebP, srcset), and scripts for geo and photo sync. Hardening covers form validation, email HTML (CID / HTTPS logo fallbacks), carousel edge cases, and map zoom/viewport behavior.
Outcomes
Digital marketing for the launch performed strongly: roughly US$1 in ad spend per lead and on the order of three new leads per day during the active campaign window. Those results are not explained by the site alone—they also reflect limited regional competition, disciplined ad targeting, and architectural-visualization animation used consistently on the website and in paid creative, so the story prospects see in ads matches what they land on after the click.
Technical notes
Request path pattern: public routes → adapter-node → PM2 → Nginx; parallel integration with admin routes, Drizzle-backed storage, and the configured email provider (for example Resend).
Public links
Marketing site: https://airesderio.com